Simon Cassels Simon Cassels

Ding Dong

The definitive inside story of how Ring transformed from a dismissed startup into one of the most recognizable consumer technology brands in the world.

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Simon Cassels Simon Cassels

Where Is Our Dongle?

From stealing software to software stealing us, a reversal of fortunes for creators everywhere.

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Simon Cassels Simon Cassels

Apple - Intentions

Defining Innovation and Identity: The Story Behind Apple's Groundbreaking 'Designed in California' Campaign

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